Season 6 Episode 31 - Navigating the Intricacies of Pricing

Join us as we discuss the fascinating world of pricing, its complexities and the challenges it poses for entrepreneurs.

Navigating the world of contextualised pricing is not an easy task. However, understanding the importance of the value behind the services being provided, the costs associated with the production and delivery and the overall business positioning is key. Hear us out as we shed light on value-based pricing, and why pricing for the value being added, rather than simply the time spent, can prove really beneficial for your business.

We start by examining the key factors that should be considered when pricing your product or service - what the market can bear and what feels comfortable for you. We delve into the significance of self-worth and the role it plays in pricing decisions, exploring how it directly impacts the level of responsibility an entrepreneur takes when delivering a product or service.

We further explore how pricing affects service-based businesses and the power of a brand to influence pricing decisions. We talk about the role of pricing in inducing feelings of delight and avoiding dreaded buyers remorse.

We'll debate on the impact of frequent discounts on our perception of value and the art of efficiently handling price increases. 

We wrap up with a reflection on the emotional impact of pricing during challenging times and the importance of aligning your pricing with what is authentic and what the market is doing. We really hope you find it helpful and look forward to hearing your thoughts.

Happy listening