Each of us has a unique perspective on the world, shaped by our individual experience and desires, our challenges our disasters, our celebrations and our circumstances and what matters most to us. There comes a time when we feel compelled to shape that into something meaningful, a body of work that has impact, clarity, contribution and of course meaning. But it’s a process that so many of us resist. Ignoring, procrastinating, distracting ourselves away from what might be possible if we could only get out of the starting blocks or get over the hurdles and into the arena where the action actually happens.

It’s easier to find busy work, to be ‘productive’ and keep achieving in the realms of the familiar and easier still to ignore the calling of that desire for a deeper contribution because it’s not like all that other stuff isn’t important. Of course it is…your work matters, your life matters, the bills won’t pay themselves either.  But there is an even greater sense of realisation and fulfilment to be had if you can allow yourself, even if briefly at first, to step into the possibility that you have something more to offer of value if you can just step up and own it.   

To take that life of learning, that viewpoint and shape it into a compelling narrative that can inspire, inform and guide others is a really powerful process. 

The process in itself is transformational.

To draw the wisdom from experience and to turn the inner ramblings of the mind into articulate cohesive thought is a labour of love. It’s a way to both discover, and evolve who you are and what you stand for.

 In delving deeply into who you are, what matters to you and what you are compelled to share, you gain confidence, a weapon against the inevitable demons of comparison and imposter syndrome that plague any creative or emerging leader.  In coalescing the rambling thoughts into something with power, rigour and purpose you gain clarity, ultimately refining and finessing the effectiveness of your work and what you offer. 

In recognising that, whilst what you say may not be wholly new…what really is after all? You can come to realise that your message as it is expressed in this moment, in your voice, for your audience with your authentic intention is what brings it alive in the here and now makes it a truth that will resonate deeply. 

What do you want to say? What narrative do you want to create? What’s at the heart of your message? Where do you want to lead people? What matters to you that should matter to them? What will make things better for the people that you serve? How do you want to tell your story?